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MD.Net:  Mediterranean Diet - When Brand Meets Peoples (2018-2014)

Objective
General objective of the project is to recognise Mediterranean Diet (MD) as opportunity for smart economic growth of remote rural areas.
This objective will be reached through increasing knowledge, transnational clustering and networking, testing of 3 pilots (education,
branding, innovation), transferring 3 pilots to other regions and capitalisation of project results to post 2020 strategic level.
General objective is made from the following specific objectives:
Strengthening the exploitation of the MD, through the UNESCO MD regions and enlarging the territories subscribing the UNESCO Med
Diet Convention;
Promoting the Med Diet in the international market, by addressing the whole MD systems of its distinctive products around which to build
an innovative integrated branding for marketing and hi-tech networked complementary services.
Conjugating the MD with offers targeting specific communities through slow tourism.
Creating durable network between users, local communities, enterprises, research, public administrations to promote new opportunities of
MD products and services for young generations.

Partners:
University of Algarve (PT), JU.RERA, Kriti Region (GR), University of Mostar (BA), Mediterranean Diet Foundation (SP), Chamber of Seville (SP), Emilia Romagna Region (IT), E-ZAVOD (SV), COPPEM (IT), SHBSH (AL) , DARP (SP), Troodos DC-Ltd (CY)